Research: Less Girl Game Time Down To Multitasking Behavior With Tech
by Leigh Alexander
January 26, 2011
http://www.gamasutra.com/view/news/32652/Research_Less_Girl_Game_Time_Down_To_Multitasking_Behavior_With_Tech.php (http://www.gamasutra.com/view/news/32652/Research_Less_Girl_Game_Time_Down_To_Multitasking_Behavior_With_Tech.php)
The gender divide in games' audiences is a popular topic, as designers struggle to address the reasons women seem to play completely different kinds of games than men -- at least, if the numerous surveys fronted by casual gaming firms are to be believed.
Much debate even surrounds the question of whether men and women have "different brains" or some kind of inherently different taste that helps explain some of the consumer culture differences that appear between the sexes.
A research firm called PlayScience has decided to have a look into the issue, looking at the gender divide in kids aged 6 to 14. The group studied 417 of these youngsters using an online survey that asked them about how they use technology and what they want from it.
Same news from a different site:
Gender Bender: The Gaming Differences Between Girls And Boys
http://www.kotaku.com.au/2011/01/gender-bender-the-gaming-differences-between-girls-and-boys/ (http://www.kotaku.com.au/2011/01/gender-bender-the-gaming-differences-between-girls-and-boys/)