ACLU Launches "More Than A Game" Campaign in Support of Transgender Youth Ahead of Landmark Supreme Court Caseshttps://www.aclu.org/press-releases/aclu-launches-more-than-a-game 🔗ACLU Press Release (12 Jan 2026)
NEW YORK – Today, the American Civil Liberties Union announced the launch of More Than A Game, a national public awareness campaign in support of transgender youth and their families and rejecting political efforts to divide women and girls. Ahead of oral arguments at the U.S. Supreme Court in West Virginia v. BPJ and Little v. Hecox — two cases challenging state laws that ban transgender girls from participating in school sports — More Than A Game responds with a powerful message of unity, fairness, and shared values featuring prominent public figures such as Megan Rapinoe, Sue Bird, Elliot Page, Brianna Turner, Naomi Watts, and a group of young people, including the lead plaintiff in one of the cases, among others.
The More Than A Game campaign will launch with its first ad buys during the Unrivaled women's basketball series on January 12 and will continue through in-person activations at Unrivaled playoff games in Miami in early March, featuring a 30-second ad with athletes, celebrities, artists, advocates and youth, both cisgender and transgender.
"This week the Supreme Court is set to consider a case that will have major implications for women's sports, civil rights and the future of our country," said U.S. Women's National Team legend and two-time World Cup winner Megan Rapinoe. "I am not going to be tricked into sacrificing hard fought civil rights protections because of anti-trans rhetoric. All women will be harmed if the Court rules against the young trans people at the center of these cases and I wanted to make unambiguously clear that I am on the side of equality and justice."
