ASA rules Paddy Power transgender TV ad was offensive

[Keroppi]

ASA rules Paddy Power transgender TV ad was offensive

http://www.bbc.co.uk/news/uk-england-gloucestershire-18075633 🔗

16 May 2012 Last updated at 10:20

Complaints over an advert for bookmaker Paddy Power featuring transgender people have been upheld by the Advertising Standards Authority (ASA).

The TV advert shown in February ahead of Ladies' Day at the Cheltenham Festival invited viewers to spot the "stallions" from the "mares".

The ASA investigated 92 complaints that the advert was offensive and condoned harmful discriminatory behaviour.

[Padma]

I find it extraordinary that Paddy Power thinks it condones their advert that twice as many people 'liked' it on YouTube as 'disliked' it. It just says something about the transphobic demographic on YouTube.