John Deere drops diversity initiatives, pledges to no longer join 'social or cultural awareness parades'
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Story by Max Hauptman (17 July 2024)
Farm equipment manufacturer John Deere announced this week it is scaling back a series of diversity, equity, and inclusion (DEI) initiatives.
In a statement released on Tuesday, the company said it would be eliminating or changing multiple internal policies and initiatives, adding that "our customers' trust and confidence in us are of the utmost importance to everyone at John Deere."
"We will no longer participate in or support external social or cultural awareness parades, festivals, or events," the statement read.
John Deere also announced that it would be "auditing all company-mandated training materials and policies to ensure the absence of socially motivated messages," and would be "reaffirming within the business that the existence of diversity quotas and pronoun identification have never been and are not company policy."
The company also announced all employee resource groups will now focus "exclusively on professional development, networking, mentoring and supporting talent recruitment efforts."
The announcement stated that the changes were based on the company's commitment to responding to customer opinion.