The media (including social media) has always been a propaganda machine. It is not just clickbait to generate advertising dollars and increase circulation. The various Intelligence Agencies use them to disseminate false or misleading information intentionally by submitting "leaked" documents, press releases, and "anonymous" informants. This is usually unnoticed by the general public because the Average Joe does not question why a source within some agency would willingly discuss classified information, with or without anonymity.
If one takes a close look at the ownership of these media and social media outlets, it is not difficult to determine their political motivation. A perfect example is the VIP attendees to the recent Presidential Inauguration. They were not there just because they are rich. They were there because they own major propaganda outlets that the government uses routinely.