This shoulder bacon is also often available at Sam's Club in the USA. Hempler's, in the cold meat section, not frozen.
It is considered to be an EUROPEAN style bacon.
It is worthy of a try, especially if you enjoy bacon or Canadian bacon or even ham.
What is nice is that you can cook a couple of slices in the microwave in about 90-120 seconds.
Put paper towels above and below the meat. Makes for tasty shoulder bacon sandwiches and an extra something for other sandwiches.
They do not typically look like strips of regular bacon but perhaps more like small slices of ham.
You can also pan fry them.