Sprint / T-mobile ran an add today talking about the high cost of cell phone bills.
Dad walk into son's room. We see him in a dress and putting on lipstick. Startled son turns, smears his lipstick, and says, "Dad, I can explain..."
"You can explain 10 cell phone calls in one day?!" Dad replies and walks out. Not one word about the dress.
The end shot show the same family, including the son int he dress. Their spokeswoman, after doing her pitch for T-mobile, says to the boy "Nice Dress." The boy smiles and thanks her. The tone, I thought, was complimentary, and not derrogitory.
It was a great spot and I thought showed the tg boy in a fairly positive light. If there was a negative, it was the boy's lipstick was still smeared, but T-mobile always keeps the target familyin the same 'condition' at the end of the spot.
I don't recall another major advertizer showing anyone who was cross dressed since the Holiday Inn spot a few years ago. I take this as a positive step towards acceptance.
Chaunte