Dutch fashion chain HEMA uses androgynous model Andrej Pejic in new push-up bra

[Shana A]

Dutch fashion chain HEMA uses androgynous model Andrej Pejic in new push-up bra advert
By Mirror.co.uk 13/12/2011

http://www.mirror.co.uk/news/top-stories/2011/12/13/dutch-fashion-chain-hema-uses-male-model-andrej-pejic-in-controversial-lingerie-campaign-115875-23631986/

At first look, this is a seemingly normal advert for a push-up bra... until you realise that the sultry model with the boosted curves is actually a MAN.

Dutch retail chain HEMA has sent shockwaves through the world of fashion by using male model Andrej Pejic in its latest lingerie campaign.

The androgynous 20-year-old promotes the discount store's new 'Mega Push-Up Bra' in a series of adverts that have shocked even the super liberal Netherlands.

[Emily Ray]

Andrej is so freaking sexy!

Huggs

Emily

[Rain Dog]

I'm not sure if the Netherlands is as super-liberal as they like to make it out, but Andrej looks great in those pictures!

[lilacwoman]

Andrej must be somewhere on the intersex scale and helped along with good makeup for the photoshoot.

I seem to recall another bra ad a long time ago using a slim but male guy and a drummer in a pop group wore bras under fairly sheer tops.

[BlonT]

It prove we live in a visual world   but admit he look great as a she.
Wish i had that figure .Only funny thing is that there is nothing to pushup lol.

Venus-Castina  I think you hit the nail on the head

[Natasha]

Sexy Transsexual Male Model Andrej Pejic Lands Push-Up Bra Campaign

http://www.radaronline.com/exclusives/2011/12/transsexual-model-andrej-pejic-bra-campaign-photos
4/13/11
By Leah Ornstein


Can a man modeling a push-up bra inspire ladies to buy lingerie?

Dutch department store Hema seems to think so!  The company has hired sexy dude-looks-like-a-lady model Andrej Pejic for their latest "mega push-up bra" advertising campaign – and RadarOnline.com has all the details.

"Did I ever think I had enough booty to advertise a push-up bra?  No.  but am I working it or what??," the model posted on his Twitter account Tuesday.

[Lily]

When I saw the title, my first thought was "why would an FtM be modeling bras?"

As usual, the comments are laughable. *sighs*

[pretty]

I didn't know professional crossdressing made you a transsexual...

[fleshpull]

I didn't know professional crossdressing made you a transsexual...

Most folks don't see a difference anyway...

[~RoadToTrista~]

He's not that pretty, but I guess he is for someone who's on testosterone.

[RhinoP]

http://gma.yahoo.com/andrej-pejic-first-male-bra-model-170012162.html

Proves IMO that beauty triumphs even in the weirdo world.

[Rain Dog]

I'm fairly new here, but can I make a request that we avoid duplicate threads? It's confusing to have several parallel discussions about the same topic.

[Bishounen]

He's not that pretty, but I guess he is for someone who's on testosterone.

He is extremely pretty, or perhaps rather, goodlooking, as a "guy", though, and especially when wearing a suit;  He gets that Manga Guy-look with white hair and all, you know.

[Robyn]

Heck, crossdressers have been 'modelling' bras for decades.

IMHO Andrej looks better as a woman than as a man. 

Maybe zie is on the slippery slope leading to SRS???

Robyn

[Bishounen]

Heck, crossdressers have been 'modelling' bras for decades.

IMHO Andrej looks better as a woman than as a man. 

Maybe zie is on the slippery slope leading to SRS???

Robyn

Really hope not, as I want to date Andrej in his hot androgyne guyish mode first.

On the other hand, if he would really want SRS to be happy one day, then I am all for that, too.

Still, I perhaps would somewhat hope, that Andrej is happy being Andrej in his own way, as the Community aswell as the World, would need a truly Androgyne or Bigendered person that is happy being just such, to shatter many of the stereotypes that many people holds that just because someone is androgyne or effeminite then that person is going to change Sex.

Regardless, however, the most important thing is that he is happy.