Calvin Klein introduces the 'technosexual'

[LostInTime]

Yawn...

Next month, Calvin Klein Inc. and Coty, its fragrance licensee, will introduce a sequel to CK One for a new generation, the so-called millennials, and in doing so, they will attempt to capture lightning in a bottle for a second time. Calvin Klein, now without its namesake designer, hopes to rejuvenate a fragrance embodying the essence of hip 20-somethings ¡ª even at the risk that such a notion is as outdated as a Prince song about partying like it' 1999.

Last month, in a minimal white conference room at the Calvin Klein offices on West 39th Street in the garment district, Tom Murry, the president of the company, reviewed a series of outtakes filmed for a commercial for the new fragrance. They depict the actor Kevin Zegers (who played the son of a pre-operative transsexual in "Transamerica") in romantic pursuit of a model, Freja Beha Erichsen.