I had no idea there was a show. I only knew of them from the toy commercials.
The show is a toy commercial. It's wholly owned by Hasbro.
My Little Pony: Friendship Is Magic is an animated television series that premiered on October 10, 2010, on the United States cable network The Hub. Hasbro Studios and DHX Media Vancouver (formerly known as Studio B Productions) produce the series, which is based on Hasbro, Inc's My Little Pony line of toys and animated works. As of September 2011, the show is in its second season in the United States, and is broadcasting internationally in dozens of countries in over ten languages.
Animator Lauren Faust was selected by Hasbro as the creative director and executive producer for the show. Faust sought to challenge the established "girly" nature of the existing My Little Pony line, creating more in-depth characters and adventurous settings, incorporating Hasbro's suggestions for E/I ("educational and informational") content and marketing of the toy line.
wiki