Weight Watchers: Charles Barkley in a dress

[Jamie D]

Charles Barkley for Weight Watchers

Effective use of humor in advertising, or crass exploitation?

[Renee D]

Just more silliness in marketing to me, nothing wrong with it.

[Keaira]

LOL! I thought it was funny. Not like that tampon one a while back. And how he looks in a dress is kind of how I think I look -_-

[Jamie D]

LOL! I thought it was funny. Not like that tampon one a while back. And how he looks in a dress is kind of how I think I look -_-

Your voice, however, is much better.

[Keaira]

lol. Yea.  I was just extremely lucky there. Too many soccer balls to the groin must have stopped my voice from dropping.

[Carbon]

That was funny. When I was in weight watchers every single person there was a woman so it seems to me that they're tacitly admitting that it isn't strictly "manly" to join wait watchers, but that it can still help men too.

I don't like how a man in a dress is automatically supposed to be so funny but incongruence is funny in general.

[luna nyan]

I think that ones a funny one - not a belly bursting funny one, but one that brought a smile.
Charles Barkley is a character - he's still got the same attitude that he had when he was tearing up boards on basketball courts.

There's also a bit of a poke at the double standard that women have to be slim, but men can get away with love handles.

[Carbon]

Oh oh, I realized something else about this. Charles Barkley is trying to diffuse some of the anxiety that men have about joining. Basically, thousands of people will have seen that commercial with him a dress flipping his hair, but he is still a man and pretty masculine. So just sitting in a room with women isn't going to stop anyone from being masculine, either.

[Sephirah]

I'm ashamed to say I had no idea who that guy was, but I can see the point in the ad, and it seems to me to be poking a finger in the eye of stereotypes. It reminds me a lot of the red dress ad in the UK for Aldi and low fat cereal, how stuff like Special K is marketed mainly towards women.

[Devlyn]

I laughed like hell, mostly because I had to look up when he said, "My eyes are up here" Hugs, Devlyn

[luna nyan]

I laughed like hell, mostly because I had to look up when he said, "My eyes are up here" Hugs, Devlyn

I was just amazed at how much hair he had everywhere - I didn't know where to look. *lol*
The other thing that came to mind was "Where the heck did they manage find a pair of shoes that fit him"

[Jamie D]

Charles Barkley wears a US mens size 16 shoe.  That, I think, would be a US womens size 17 or 18.

Yikes

He is 6 feet 6 inches tall (198 cm) and weighs (weighed?) 250 pounds (113 kg).

[Ms. OBrien CVT]

I thought it was funny.  Especially seeing he has a reputation of being a womanizer.

I want the dress.