Filmmaker Morgan Spurlock strikes back at the "feminization of men"
Director of Supersize Me wonder what happened to manly men and their mustaches
By Jesse Kinos-Goodin, The National Post November 1, 2012
http://www.calgaryherald.com/business/smallbusiness/Filmmaker+Morgan+Spurlock+strikes+back+feminization/7482659/story.htmlTo sellers, it remains a market with a untapped potential. To filmmaker Morgan Spurlock, it's a problem, and it's contributing to what he calls the "feminization of men," something he explores in his documentary Mansome.
"When guys are looking in the mirror and saying, 'I'm not good enough, I'm not handsome enough, I need to fix this in order to be that perfect image,' for me that points to a bigger problem," Spurlock says. His film asks what it means to be a man in a world of clean-shaven chests and products like guyliner and mantyhose (which are exactly what their punny names suggest).
"The commoditization of men is really helping to push this agenda of looking a certain way," he says. "Business starts to drive that type of thought process, and when you pour millions of dollars into it, it starts to reshape the psyche."
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"If you go back to what men used to look like in popular culture — Tom Selleck, covered in hair, Robert Redford with his shirt buttoned down and a hairy chest, Burt Reynolds — there's been this feminization of men that has started to happen," Spurlock says. "Now you have to be this slick, quaff picture of perfection, and it takes away this gruff manliness that men used to have."
