But one aspect in particular interests me here, which is how the primacy of "passing" as the implicit goal of transition is hooked up to extremely narrow, culturally-rigid standards of female beauty and feminine dress, appearance and mannerism... which are each in turn inseparable from commerce, commodity, transaction and the beauty industry. (quote from article, emphasis mine)
I don't find that very far off. It's not an occasional deal, but almost the manta around here that consistently - and constantly - holds out the most mainstream and one-dimensional stereotypes about gender. There are times that I have to check my calendar because I swear I'm stuck in some bad 1950s time warp (complete with the 'man to take care of me' -- presumably so I can sit and eat bon-bons all day). It's an image not forged out of real life, but directly out of the media.
What is held up as the 'feminine ideal' all too often is not a reality, but an image - mirage if you will - made up by the advertising industry to sell more stuff. And while many women (and men too, in the reverse) are attempting to break free of those confining notions, many trans persons seem to want to double-down on them.
Sadly, I'm sure the author could find many examples in here to support her thesis that all too often in the trans world true womanhood (or manhood) is a matter of buying, not being.