Transexual and cavity searches feature in new Bearded Lady ads
4 December, 2012 Danielle Bowling
http://www.foodmag.com.au/news/transexual-and-cavity-searches-feature-in-new-bearNew ads from bourbon brand Bearded Lady aren't "controversial for controversy's sake", despite them featuring transexuals and a police offer about the perform a cavity search.
Chris Illman, marketing manager at the bourbon brands' owner Vok Beverages, told Mumbrella "Yes, we have pushed the envelope with this campaign to come up with something disruptive, but the idea was never simply about generating PR by being controversial."
The ads, two of which are included below, are described as "brave and edgy" and are part of a campaign created by CumminsRoss, carrying the slogan "Stay Strong".
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Vok Beverages launches 'brave and edgy' campaign for Bearded Lady bourbon
http://mumbrella.com.au/bearded-lady-128720A transvesite using a urinal is among a series of new ads for bourbon brand Bearded Lady.
A press release from the brand's owner Vok Beverages calls the ads – which include an image of a woman about to perform a cavity search – "brave and edgy".
The ads carry the slogan 'Stay strong', and will run outdoors, in print and online. But the urinal execution will only run in Maxim and Zoo magazines.
