My go to body wash and shampoo is Dr. Bronner's peppermint (organic and all natural, which is a huge bonus). I use Lush Dirty body spray on top and Lush Dirty hair creme. For deodorant, I use Every Man Jack Cedarwood (It works fine for me, although, as Brett said, it's yet to withstand the test of a hot and humid summer).
I think those scents combine rather nicely together: they smell masculine but also subtle and fresh. I've gotten quite a few compliments. Once, while I was getting a procedure, my dentist said I smelled amazing and legit kept leaning in to smell my hoodie while she was working. lol.
Old spice, axe etc are just too heavy for me, especially during the summer and spring. I second what Polo says about young guys and those scents. Plus, they contain a litany of skin irritants and potentially toxic ingredients. I read a report that rated the neurotoxicity of different products out of 10, and Old spice got a 9 for their sprays and aftershaves. I would stay away.
When I do want to smell more rustic and classically masculine, I skip cologne/body spray all together and just put some pomade in my hair. The pomade I use is called The Iron Society. It smells absolutely amazing. Warm, old school manliness without being heavy handed (the downfall of so many of those types of scents). It's also quite effective and allows me to slick back and part my hair into some pretty cool styles. The only downside is that it's pricey and (unless you live in Brooklyn) you have to order it online.
