i've been using cologne since middle school. i can't remember all that i've used, but...
-phoenix/chocolate axe (i was 13 or so then)
-hollister jake (?)
-adidas (found basically anywhere)
-abercrombie (signature scent)
-body blue surf (inexpensive and found at places like walmart)
i do want to try something new, but since i use testim i don't really need much cologne at this point. hoping to find something new soon!
also.. as for applying it.
i kind of disagree with what some others said. smelling great has always been something that i've valued. i'm always told that i smell good, and i think that's due to the way i apply it.
i spray it once under each armpit, on my chest, neck, sometimes behind my ears (it's a trick that helps hide body odor, especially if you sweat a lot), and on my shoulders once my shirt is on. the key is not spraying too much when you're applying it.