Consumer Preferences Vary Among Gay/Lesbian Segments

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Consumer Preferences Vary Among Gay/Lesbian Segments

Started by LostInTime, October 24, 2007, 08:15:47 AM

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Consumer Preferences Vary Among Gay/Lesbian Segments

October 24, 2007, 08:15:47 AM

Media Post's Marketing Daily
by Karlene Lukovitz, Wednesday, Oct 24, 2007 5:00 AM ET

Nearly 90% report that they are "completely out" and about the same percentage report that they consider being gay to be a big part of who they are, and the most active segment in terms of supporting the lesbian/gay/bisexual/transsexual (LGBT) community with time or money.

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