Consumer Preferences Vary Among Gay/Lesbian Segments

[LostInTime]

Media Post's Marketing Daily
by Karlene Lukovitz, Wednesday, Oct 24, 2007 5:00 AM ET

Nearly 90% report that they are "completely out" and about the same percentage report that they consider being gay to be a big part of who they are, and the most active segment in terms of supporting the lesbian/gay/bisexual/transsexual (LGBT) community with time or money.