HowAdvertisersAreTargetingTheTransCommunityhttp://www.huffingtonpost.com/entry/how-advertisers-are-targeting-the-trans-community_us_58a61b67e4b0b0e1e0e20891?utm_hp_ref=transgenderThe Huffington Post/This piece by KC Clements originally appeared on The Establishment, an independent multimedia site founded and run by women.02/16/2017 04:43 pm ET | Updated 1 day ago
"With campaigns from major companies like Bud Light, Absolut Vodka, Secret deodorant, Tinder and more, it's safe to say 2016 was the year of the transgender advertisement.
On the one hand, there is something really beautiful about this trend. Having trans people represented in a positive light can change people's minds about us, especially (for better or worse) when that message is coming from a trusted brand name. In a political climate that will certainly become increasingly hostile for transgender people, having the support of companies with an expansive national reach could prove crucial."
