Susan's Place Logo

News:

Since its founding in 1995 Susan's Place forums have blossomed into a truly global lifeline. To date we've delivered roughly 1.4 billion page views to hundreds of millions of unique visitors, guided more than 41,000 registered members through 1,985,081 posts and 188,474 topics across 193 boards, and—most importantly—helped save tens of thousands of lives by connecting people to vital information and support at their most vulnerable moments.

Main Menu

How Advertisers Are Targeting The Trans Community

Started by stephaniec, February 17, 2017, 09:46:13 PM

Previous topic - Next topic

0 Members and 1 Guest are viewing this topic.

Print
Go Down Pages1
User actions

stephaniec

February 17, 2017, 09:46:13 PM
HowAdvertisersAreTargetingTheTransCommunity

http://www.huffingtonpost.com/entry/how-advertisers-are-targeting-the-trans-community_us_58a61b67e4b0b0e1e0e20891?utm_hp_ref=transgender

The Huffington Post/This piece by KC Clements originally appeared on The Establishment, an independent multimedia site founded and run by women.02/16/2017 04:43 pm ET | Updated 1 day ago

"With campaigns from major companies like Bud Light, Absolut Vodka, Secret deodorant, Tinder and more, it's safe to say 2016 was the year of the transgender advertisement.
On the one hand, there is something really beautiful about this trend. Having trans people represented in a positive light can change people's minds about us, especially (for better or worse) when that message is coming from a trusted brand name. In a political climate that will certainly become increasingly hostile for transgender people, having the support of companies with an expansive national reach could prove crucial."
  •  
Print
Go Up Pages1
User actions