While shocking and a bit funny for sure, things like this and the various sexist ads you see online from the past really horrify me too.
We've come a long way, but it has been a continual struggle to stop those that want to control us, own us, maintain unfair privilege over us, and make us less than. I support anyone taking the role they most love and are comfortable within their relationships as long as they are entirely self-determined, but when those things become ingrained in the culture and there is systemic patriarchy, I believe in resistance.
It's not just a man thing either, there were male feminists back then and even further back, and lots of women were and are still today complicit in sexism. Give me an egalitarian existence over the archy's any day.