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This is for you: LGBT travel marketing

Started by Natasha, March 17, 2008, 03:20:18 PM

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Natasha

March 17, 2008, 03:20:18 PM
This is for you: LGBT travel marketing

http://www.planetout.com/travel/article.html?sernum=13260
03/17/2008

"An advertisement plastered with faces of happy heterosexuals tends to read an unfavorable "This is not for you" to many LGBT consumers. Jeff Guaracino's new book, "Gay and Lesbian Tourism: The Essential Guide for Marketing" is essential reading for how to change that message, especially given the importance of the gay travel dollar exploding now -- estimated to be valued at around $54 billion annually -- and advertising and marketing professionals scrambling to get on board."

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