Pride, No Aspirations
http://callan.wordpress.com/2008/06/07/pride-no-aspirations/6/7/2008
"I know that people often respond to the aspirational, to someone who
embodies something that is attractive & desirable, something they want
for themselves. This is a key sales trick; if you want to be like us,
you need to do what we tell you to do. We see what we desire and then
want to emulate."
