GLBT Consumers See Financial Services Differently Than Others
New online study also shows GLBT adults are less comfortable with financial services providers than heterosexual consumers
http://www.marketwatch.com/news/story/glbt-consumers-see-financial-services/story.aspx?guid=%7BC9CC65B2-40F0-4508-BD48-2FF265F298CA%7D&dist=hpprLast update: 10:01 a.m. EDT July 14, 2008
WASHINGTON, Jul 14, 2008 (BUSINESS WIRE) -- According to a recent national survey conducted by Harris Interactive(R), over half (54%) of gay, lesbian, bisexual and transgender adults report they are very or somewhat comfortable in the environment created by their current financial services provider, while two-thirds of heterosexuals (67%) agree they are very or somewhat comfortable.
Given this finding, it may not be unusual to learn that GLBT adults also report slightly higher tendencies to seek financial information from Internet sources, from their friends and from television sources than do heterosexuals. While both GLBT and heterosexual adults rely on many sources including financial experts such as accountants, planners, brokers, attorneys and insurance agents, it is more likely that GLBT consumers will rely on trusted friends or seek independent sources of information somewhat more than their heterosexual counterparts. For example:
