Marketers Aim to Man-Up Men

[Natasha]

Marketers Aim to Man-Up Men

http://abcnews.go.com/Business/story?id=6369603&page=1
EMILY FRIEDMAN
12/2/2008

It's not just women who buy products that promise to tuck, tighten and conceal their guts, butts and blemishes.

Men have become the latest targets of marketers eager to sell merchandise that purports to improve and enhance everything from their abs to their skin to the shine of their hair.

"The men's market is an untapped market with huge growth potential," said Daniel Billett, the men's fashion and grooming expert at About.com.