Quote from: Leslie Ann on January 25, 2009, 03:43:13 AM
Advertising with a woman targets both genders. Men want the girl, girls want to be the girl or look like her. If you advertise with guys, it fails on the male side as they don't care to be the guy.
I would agree with that, to a certain extent. In terms of advertising, a lot of men have a certain... arrogance (I don't mean that in a bad way) when they see other men advertised. They see them perhaps as competition or a threat to their own masculinity, whereas a lot of women see advertised women as an aspiration.
Maybe it's an evolutionary instinct going back to males competing with each other for leadership of the group. They don't want to copy another male, they want to prove they're better, more able. So to see an idealised male figure presented, it may cause subconscious feelings of inferiority, resentment, aggression.
The aspirational aspect with women isn't just in terms of looks, either. I would guess it depends on what's being advertised. Portraying women in positions of power and authority, assertive and decisive, appeals to those women who may not have outlets for those qualities in their lives... a sort of "Girl Power" effect, (although I really dislike using that term).
The attraction/sexual aspect is pretty self-explanatory. But that may be why advertising with women appeals to a wider audience, and thus, a more appealing prospect for ad companies.
Quote from: Nero on January 24, 2009, 03:54:29 PM
What IS it about the curve of the breast, the width of the hips, the roundness of the ass, the shape of the legs, etc?
It's said that nature doesn't do straight lines, and maybe there's something in that. Although who knows... on some level, maybe it's more Freudian and simply a desire for a replacement mother, and maternal love. Maybe we all just miss being breastfed, lol.