VisitBritain launches new campaign for gay, lesbian, bisexual and transgender tr

[Butterfly]

VisitBritain launches new campaign for gay, lesbian, bisexual and transgender travelers
The Miami Herald
By Steve Rothaus
March 18 2009


The Miami Herald


News release from VisitBritain, which markets Britain as a tourist destination to the rest of the world:

Focus is on individuality, diversity of Britain's gay scene

NEW YORK, March 18, 2009 – VisitBritain knows that LGBT travelers come in every color of the rainbow. Some visit new places to taste exotic local cuisines. Others go for the culture, and spend hours exploring museums and galleries. And some do their sightseeing at night, searching for the best dance club. Whatever their motivation, not all travelers are after the same thing in a destination, which is why VisitBritain, the national tourist office for England, Scotland and Wales, is launching its new campaign partnered with Visit Manchester, the tourist board for greater Manchester. Visitors to visitbritain.com/rainbow can pick the persona they most identify with and plan a whole trip on their particular interest, allowing for maximum fun in fabulous Britain.