Bringing gay media out of the closet

[LostInTime]

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Logo has brought gay media out of the closet. The channel will soon reach nearly 25 million homes, and MTV Networks, which has clout because of the popularity of MTV and Nickelodeon, has made distribution deals for Logo with every major cable operator. Logo also has more than 80 advertisers, including such major brands as American Express (Charts), Intel (Charts), Kodak, Lexus, Pepsi (Charts) and Sears.

As for the backlash, it never happened. "It was like, hey, what's the big deal," says Brian Graden, president of Logo, who is also a top programming executive for MTV's music networks. One advertiser received some negative e-mails generated by a Christian conservative group, but that was about it.