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Moa Beer Will No Longer Claim Light Beers Are For Queers

Started by Shana A, December 10, 2010, 08:36:09 AM

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Shana A

December 10, 2010, 08:36:09 AM
Moa Beer Will No Longer Claim Light Beers Are For Queers

http://www.queerty.com/moa-beer-will-no-longer-light-beers-are-for-queers-20101209/

The makers of Miller Light have already informed us that if we drink any other light beer, we're a bunch of sissy->-bleeped-<-s. Now a new marketing campaign from Moa Beer has taken a similar tact aimed at all light beers: you're a sad little ->-bleeped-<- if you need fewer calories.

The New Zealand brew planned on running a promotion with gimmicks like free t-shirts that read "Low carb B(Q)eers, Moa Beer — full strength". A pink "Q" was superimposed over the "B." I'll give you a second to figure it out ...
"Be yourself; everyone else is already taken." Oscar Wilde
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