Schlitz. (be sure to check the time on this one). Apparently someone looked up and noticed that PBR had become this huge hipster product - "Oh, how ironic, in a world where everyone drinks these awesome microbrews we're going to choose to drink the worst beer ever" - when in fact Schlitz was by far the worst beer in the US. Hell, Blatz was better. Lucky was better. Really. OK, perhaps not Lucky, that crap did suck, but Blatz. Blatz rocked. But Schlitz? Yucck. And just to make it stick even harder in the total Retro Schlitz bottle styling, they even have little labels that read - I ->-bleeped-<- you not - Classic 1960s Formula. Like that's a good thing.
Anyway, Schlitz, that's what I'm having before I go out on my bike ride.