http://www.tampabay.com/news/business/corporate/hostess-no-longer-the-mostest-bakery-to-close-fire-more-than-18000/1262031

Hostess no longer the mostest: Bakery to close, fire more than 18,000

NEW YORK — Hostess Brands, the bankrupt maker of Wonder bread and Twinkies, said Friday it will fire more than 18,000 workers and liquidate after a nationwide strike by bakery workers crippled operations.

"Companies in bankruptcy don't have any margin for error," chief executive Gregory F. Rayburn said Friday in an interview with Betty Liu on In the Loop on Bloomberg Television. "We just didn't have enough workers crossing the picket line...."

"Hopefully, someone will buy the brands, and some of the brands can live on, but that's a pretty small consolation for people who are out of work," Rayburn said. The company's brand names include Dolly Madison, Drake's, Merita and Butternut.

Full article at the link.

and cue hundreds of listings like this...
http://www.ebay.com/itm/2-boxes-of-unopened-24-pack-twinkies-with-additional-twinkies-and-cupcakes-RARE-/221154662169

They were already going under.  Small wonder that in an age of nutrition information (and Cupcake Wars) that something that was basically highly-refined white sugar and bleached white flour glerped together and wrapped in plastic couldn't find a market anymore.