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Started by Laura91, September 17, 2009, 11:01:07 PM
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QuoteThe people who worked for Pan Am delivered best in class because they understood what the brand stood for in the minds of consumers and they had a genuine passion for bringing best in class to life. When they joined the company they knew what they were signing up for. It was when Pan Am lost sight of the fact that its employees were what differentiated its brand from every other in the field that it lost its way . . . While, "Pan Am," the new television show is, of course, all about conjuring up only the glamour that was air travel in the nineteen sixties, it does hit on something real: A brand is as a brand does. And, the real Pan Am did it up swell.