Linux is slowly gaining favor, quite a bit of which is due to dissatisfaction with W8 and Microsoft's pricing ($250 for a non-OEM variant of Windows? About the same for MS Office? LOLNOTHX). With programs like OpenOffice becoming more mainstream, people are realizing free alternatives exist for the first time ever (well, ignoring pirates).
Maybe I'm an optimist, but with all the mistakes Microsoft is making, open source software might be a more widely accepted alternative within the next generation or so.