I'm going to say 2 things here, that people frequently and frustratingly get wrong and perpetuate that ignorance to others.
1. Chemistry is not cooking. The chemical structure of a given molecule is what it is, if it is an estradiol molecule, the same structure, optical rotation, etc, as the one the human body produces, then the body CAN NOT tell the difference. The body can't magically 'see' the history of how the molecule was synthesized, it can't tell if it's natural or not, it simply is what it is.
Some products contain a molecule that is slightly different from what the human body produces, this can matter a lot or virtually not at all.
It won't matter much provided the chemical, while not the same as estradiol, will be metabolized by the body into estradiol (estradiol valerate for example), it might matter a lot more in the case of say for example, ethylestradiol, which has a much sketchier safety history and is significantly more potent by mass.
2. There is no such thing as natural.
I'll say that again, there is NO SUCH THING as natural, by which I mean there is no clear and self evident line that can be drawn between what is natural and what is not, making it a very arbitrary and misleading term. I bring this up because I hear it all the time about "natural is better" regarding HRT and almost everything. 'Natural' is you not going through transition at all, 'natural' would be so harsh to transpeople that I don't feel comfortable describing it. So quit worrying about 'natural' or 'artificial', in the broad sense, it's ridiculous to claim any kind of transition as 'natural', plant estrogens or not. And it's chemically ridiculous to worry about 'where' a chemical came from, all that matters is what it 'is'.