http://www.huffingtonpost.com/2013/11/15/russian-children-coloring-book_n_4282899.html?utm_hp_ref=gay-voices
Author: James Nichols Source: BuzzFeed

[LGBT company] FCKH8 is launching a new campaign that will send 10,000 Russian children pro-gay coloring books during the 2014 Sochi Winter Olympics.

[The company founder said] inspiration for the campaign came from Russian officials seizing FCKH8 clothing from several Russian customers under the country's anti-gay "propaganda" law.

------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
I like the idea, but I don't really like the picture where gets color in a man being beaten by the police.  They can be pro-LGBT by showing drawings of LGBT people living normal daily lives.