You don't need to have an ISBN number if you are planning on giving copies of your book away to frineds and family. Also, you can buy books at
lulu.com that both do and do not have an ISBN. So, in that respect, lulu can be considered a vanity press.
On the other hand, you can buy an ISBN through Lulu, which is what I have done. As a result, my book in now in "Books in Print" It is also available online at numerous book stores such as Barnes & Nobles, Borders, Amazon, etc.
Agreed, it's not the same as having a book published by "Pocket Books," but it is a start.
Chaunte
I haven't had time to look at the web site you posted for publication, but I will. THanks for posting it! - C