One in Four Gay, Lesbian, Bisexual and Transgender Adults Switched over Past Year to Companies that Support the GLBT Community

Harris Interactive
Monday September 24, 2:16 pm ET

ROCHESTER, N.Y.--(BUSINESS WIRE)--According to a recent national survey, approximately one in four (24%) gay, lesbian, bisexual, and transgender (GLBT) adults say they have switched products or service providers because they found a competing company that supports causes that benefit the GLBT community in the past 12 months, assuming that other factors such as price, quality, and convenience were not considerations. This includes fully one-third (32%) of gay men who say they have switched products or services within the last 12 months because they found a competing company that supports GLBT causes.

Are there any websites that rate various service providers according to their GLBT friendliness or unfriendliness?  I'd certainly stop patronizing a restaurant chain that fired GLBT out of hand and switch to a chain that was more inclusive...

Karen

I am a real hard case. I don't just boycott a business nailed for being phobic or racist.
I spread the word and never go back there again. Sometimes I have forgotten why I stopped going somewhere. After a while, it just becomes a habit.