Hi Susan,
have you thought about writing a book? Not necessarily just about yourself or this site, as there's some incredible stories to be told from the people here. I'd imagine you could get an advance on it, and it would help promote the site and vice versa. I understand publishers like making money, and this site helping a book sell would probably be of interest to them. A publisher might also be able to get cross-promotion on TV and radio, etc.
While I appreciate news (I think), I really only come here for talking to people and the info that's in the forums. I've found the info in the other sections of the site too out of date and sparse to be of much interest. If you could improve that it would be a huge draw to people like myself (not sure how representative I am of course).
There's also a big chunk of info missing here, which I'll just briefly mention since I think you must have some strong moral object to it. DIY. Perhaps you could get some medical professional involved? I also have the impression that a lot of doctors around the world don't seem to really know what they are doing, so decent articles on that might even help at that level.
Interviews with surgeons, endo's, psych's, etc would be great. Not the normal kind of thing that you see on TV or more general sites, but for people like us. Hopefully you you could get some contributions as it promotes their business. I'd be willing to ask the people I'm involved with if they would contribute, although not with me as an interviewer - I don't think would work out too well.