These people deliberately obfuscate who they really are by choosing names that are either very close to another, well recognized name, or they choose an innocuous sounding name that makes you think that they have respectable goals.
They should know better - as "doctors" they are well acquainted with scientific research methods and they know full well what the science is saying, but yet the deception continues. They deceive for personal gains - for money, for fame, or for power, and they harm innocent people in the process. They are hucksters and con men of the worst kind. They have dishonored the Hippocratic oath that they took when they started on the journey to be doctors.
I think that eventually the deception is going to catch up with them. In the words of Walter Scott - O, what a tangled web we weave when first we practice to deceive.