Few women wear bright red lipstick in their day to day life anymore; it's now considered more of a dramatic, night time look. On the other hand, many women do wear foundation day to day but when it's well applied you don't see it as much. In general I stick with moisturizer/sunscreen, concealer, powder, a rose or neutral gloss or lip balm, mascara, eyebrow powder and blush during the day. Some days I won't even do that and just use moisturizer/sunscreen (I NEVER skip sunscreen) along with mascara, brow powder and lip gloss. I save anything like bright red lipstick, purple/blue/sparkly eyeshadow, dramatic eyeliner, etc, for night time unless I am going for a dramatic look for some special occasion. Too heavily applied makeup, especially in bright colours or the old "red lipstick/blue eyeshadow" combo, worn for trips to the grocery store can draw attention and lead to one being "outed." In general, less is more for daytime.