Yeah... I'm hairy like a beast and I smell like one to match. Back in the day, I actually didn't even have to wear deodorant and I could wear the same clothes several times in a row (like during camping and such) without becoming even remotely offensive.
Now? Man, if I don't apply deodorant right after my shower, I'm a muskox within half an hour. Perspiration has increased greatly, as well, and no matter how many steps I take, my fiancée says I smell quite 'gamey' after a trip to the gym.
Anyway, I've found that bar soap really strips out all the funk, oil and sweat so I use it on my pits and other key areas. I was using gel stick deodorant for a while but, while it did seem to tame the smell, it did nothing for sweat control and it always felt gooey/wet in my pits. I switched to doing a base layer of a solid white stick (Degree Black and White to save my dark shirts) and I touch up throughout the day with a couple swipes of a gel stick when needed.
I also have to shower every day. Honestly, sometimes twice a day if it's hot as hell or I've worked out a lot.
So yeah, the routine has been altered significantly. I can still remember the first morning I woke up, stretched my arms over my head and instantly got hit with manstink. It's never been the same since then.