The trick is to contract out manufacturing and shipping 100%. All we would do is take orders, money, and issue shipping orders to the contract manufacturer, we never actually have to directly touch the product. Money covers all the operating costs, employees and benefits, an operating buffer, and legal/liability fund. Then we sell the product as close to costs as reasonable. I can pretty much guarantee it would be more in line with the generic with the coupon $50, than the name brand price $200+ for the same quality and efficiency.