Pursuing the all important "pink" dollar.

http://donovangroup.blogspot.com/2008/03/pursuing-all-important-pink-dollar.html

In the years since Seinfeld coined the phrase "not that there's anything wrong with that" it seems that Canada's financial sector has agreed with Jerry by investing into Toronto's gay community in pursuit of the ever growing "pink" dollar. One of the first institutions (based on a March 21, 2008 Toronto Star article by Rita Trichur) is BMO Bank of Montreal that should have their second branch opened up in the gay village in time for Pride Week in June. What I found so interesting about this article and the fact that Bay Street has now begun to set their sights on Church Street is that it took this long for the power brokers to target this estimated cross-Canada $75 billion market.