Marriage Amendment Copycat Ads: The idea well is running dry...

http://www.bilerico.com/2008/10/marriage_amendment_copycat_ads_the_idea.php
Waymon Hudson
October 21, 2008 2:00 PM

In a blog post in the Observer, Mark points to the nearly identical commercials being run by the backers of Florida's Amendment 2 and Arizona's Proposition 102. The same scenes, scripts and messaging fill the two ads with just a few small changes- a swap of a Mission-style church for a Florida-looking building, photoshop some mountains into beaches, add in an African-American actor and you've got an ad for Florida. The family at the end of the Arizona ad standing in front of an Arizona landscape is even the same family supposedly standing in front of a Florida beach.