It's really all about personal preference and how much you are willing to spend. I wear Armani Code, but I would not recommend it to everybody because it cost a lot compared to products you can find anywhere, but I use the whole Code line (body wash, shaving creme, etc). Designer items are my preference and I can afford them, plus my girl loves the smell.
I have heard people I am around talk about Axe and they really put the product down as far as smell. I have to admit I have personally never smelled it...just seen it when I was picking up things at the store. This feedback was from men and women, so I would recommend avoiding their products for something that seems to have a better rep.
Just go with what you like, and if there are any women you trust ask them what they think is best from those you picked out. It's normally the safest/best way to go.