i dream of genie

http://transadvocate.com/nexy/2008/12/14/i-dream-of-genie/
12/14/2008

i came across this press release:
http://www.prweb.com/releases/2008/12/prweb1697534.htm through google news proclaiming "Cross-Dress/Transgender Niche Retailer Beating the Recession". i began reading with interest. the press release goes on to say how Genie, The Crossdress Store is doing well during these difficult economic times by catering to "cross-dressers, ->-bleeped-<-s, transsexuals and transgenders". i was particularly interested when i read:

"Retailers like Genie, The Crossdress Store, don't sell luxuries.  They sell the every day items of people's lives - and people don't stop living their lives because of recession. As a niche retailer, you just have to tailor your messages and your product line to reflect your customers' needs."

I dream of what?