Post Election: Study Looks At What Happened With Prop 8
by: Autumn Sandeen
Sat Jan 24, 2009 at 15:00:00 PM EST
http://pamshouseblend.com/showDiary.do?diaryId=9189Vaishalee Raja, the Communications Director from Equality California, released a study in conjunction with the Equality Summit. The study reveals conversations with friends, family, and co-workers were the most important -- most influential -- in driving No On Prop 8 votes. The study, entitled "Proposition 8: Post Election California Voter Survey," was conducted by David Binder Research, and was commissioned by the Equality California Institute.
From the press release:
A new Proposition 8 study detailing voting patterns, factors influencing the vote an analysis of "No" and "Yes" campaign communications reveals that conversations with friends, family, and co-workers was the key factor influencing voters who opposed the constitutional amendment banning marriage for same-sex couples. On the other hand, a vast majority of the ban's supporters said nothing would have swayed them to vote against the ban. In addition, a portion of Prop. 8 supporters said they believed the measure was, in fact, unfair and wrong, however, they still voted for Prop. 8, motivated by the belief that it would preserve so-called "traditional marriage." According to the study, the most powerful message from the "Yes on 8" ads erroneously asserted that the failure to pass Prop. 8 would result in a the requirement for schools to teach about same-sex marriage.
