The only reason it wouldn't happen is if it loses momentum. Watch how the Traditional Values Coalition runs with the "Dirty 30" campaign. They came up with something that would appeal to their supporters, had the titillating word, "dirty" in it and rhymed it to a number, even though they define it as "30+". They will continue their campaign and the term will catch on.
It's a tried and true method. No reason we can't do the same. With limited funds, it might take longer but if we waged a campaign and persisted, it will catch on, much to the chagrin of the "Dirty 30" crowd.