^^No one "owns kids." Their parents do have considerable legal authority over them, but society (at least in industrialized nations) generally finds it wants to intervene on some issues: child labor, education, and so on. And children cannot be (legally) "sold" like goods.
Putting together projects can entail critical thinking and research (often involving reading and such), so offering a blanket condemnation against them is unfair. In fact, doing "projects" is an important skill in some fields -- if you can't do research or effectively get your point across, you don't get the grant/contract or get/stay employed.
Videos may seems unimpressive, but they do supplement in ways that a teacher cannot effectively do. Sometimes teaching an idea works better if you have pictures (or moving pictures) to accompany it. Some interesting physics demonstrations can be difficult to conduct in a classroom, but a video can show them more effectively (since it can use a setting besides the classroom) and more safely.
Regarding the US in particular (and this is what the original article concerns), US students are actually fairly skilled at writing and reading. I would make the case that the current generation of students do more reading and writing than the previous generation -- instead of watching TV/movies as their primary form of entertainment, more people are using the Internet, which involves reading and writing messages. If these students struggle in anything, it is math and science.
Interestingly, in UNICEF's judgment, "Educational well-being" is our relative strong point with children:
http://www.unicef-irc.org/publications/pdf/rc7_eng.pdf Our areas of weakness include "Health and Safety," "Family and Peer Relationships," and "Behaviors and Risks." The quality of academic education is still a concern, but it is perhaps the least (or nearly the least) of our problems concerning children.
^The device of "shifting one's perspective" is useful in a general sense. Kids need to remain responsible for pushing their own boundaries, but you can put them through non-threatening shifts to get them acclimated to the idea and challenge them to articulate what they see that they had not seen before. While "feeling someone else's pain" is one visceral means of experiencing the exercise, in general you are getting people to make observations they were not able to do before.