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``Right, right,'' Rich adds. ``It's like trying to bottle up the essence of the spirit of fun. Heatherette girls -- and guys -- have that sparkle in their eyes. They're looking for something a little bit different.''

That spirit emanates especially throughout their off-beat runway shows, which often feature Rich on roller skates and Amanda Lepore, their other muse and a famous New York transsexual who models in all their shows, performing saucy antics.

Heatherette got its unlikely start when Rich and Rains met in New York through a mutual friend and they began designing T-shirts as a hobby.